THE YELLOW BADGE

THE YELLOW BADGE is the visual signature of the brand — a statement of identity, character, and presence. Yellow embodies energy, confidence, and individuality, reflecting a spirit that is bold yet open, distinctive yet universal. Previously known as the Elastica Badge, it has now evolved into the Insignia Badge, marking a new chapter in the brand’s visual identity while carrying forward the same recognisable character. More than a colour, The Yellow Badge is a statement of the culture, attitude, and values that define the brand. A mark of identity. A statement of character.