01 History

MYPRIDE is short for Mental Youth Pride — a Bandung-born label founded in 2012, rooted in youth culture, football terrace heritage, and the everyday spirit of sportswear. We see clothing as a shared language: a way to recognise each other, to stand together, and to become part of something bigger.

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HISTORY

MYPRIDE is short for Mental Youth Pride, a Bandung-born label founded in 2012, rooted in youth culture, football terrace heritage, and the everyday spirit of sportswear.
We merge classic sportswear, football-inspired silhouettes, and modern streetwear functionality to create pieces made for everyday movement — while carrying the attitude, symbols, and energy of the communities that inspire us.
For us, clothing is more than individual expression. It can be a shared language and a way to recognise each other, stand together, and become part of something bigger.
Mypride celebrates the spirit of belonging through pieces that connect people, cultures, and everyday life.

03VALUES

BELONGING:

Clothing as a shared language between people who stand together.

TERRACE HERITAGE:

Football terrace culture — the attitude, the togetherness, the symbols of the block.

FORM FOLLOWS FUCTION:

Every piece built to function first: engineered from the everyday needs of the wearer.

MADE TO LAST:

Structured to soul, designed to last — quality and longevity over quantity.

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MYPRIDE

MYPRIDE is a brand for everyone, shaped by the spirit and character of terrace culture. Rooted in the energy, attitude, and sense of belonging found within the terraces, MYPRIDE translates these values into products designed to move beyond football and become part of everyday life. A brand born from the terraces, made for everyone.

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FORM FOLLOWS FUCTION

3F stands for Form Follows Function, the brand’s manifesto for a more refined and forward-thinking approach to research and development. Driven by experimentation and innovation, 3F explores the intersection of form, material, technology, and function, pushing beyond existing boundaries to shape new possibilities. An ongoing pursuit of what comes next.

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BLUE BLOOD

BLUE BLOOD is an elemental part of the brand, born from the football and terrace culture that shaped its identity from the beginning. It represents a commitment to staying connected to the roots while continuing to evolve with the culture around it. Blue Blood is a way of embracing the energy, attitude, and identity of the terraces, translating its spirit into something that can live beyond the stands. Rooted in the culture, carried forward by those who live it.